Brand Management
81. A great effort in terms of time and money is required for _________; and despite the effort, results are not guaranteed.
- Growth
- Profitability
- Branding
- Promotion
Correct answer: (A)
Growth
82. A large amount of _________ advertising is for retailers, local businesses and for promotions.
- news paper
- magazines
- radio
- television
83. A marketer need to understand that some general traits of a brand name are
- Easy to recognize
- Easy to pronounce
- Easy to memorize
- None of the above
Correct answer: (D)
None of the above
84. A mix of different communication tools has a better chance of achieving
- Objectives
- Synergy
- Efficiency
- Effectiveness
Correct answer: (B)
Synergy
85. Word "brand" is frequently used as a
- customers
- marketing
- advertising
- metonym
Correct answer: (D)
metonym
86. A personal computer with features relating processor's specifications, the size of the hard disk and capacity of RAM is an example of:
- Explicit promise
- Implicit promise
- Positive promise
- Negative promise
Correct answer: (A)
Explicit promise
87. A social and managerial process by which individuals and organizations obtain what they need and want through value creation refers to which one of the following concepts?
- Selling
- Advertising
- Barter
- Marketing
Correct answer: (D)
Marketing
88. A sound mission and value statement must have all the attributes EXCEPT:
- Memorable
- Pragmatic
- Lengthy
- Inspiring
Correct answer: (C)
Lengthy
89. According to Scot Davis, how many years are required to change the brand positioning?
- Two to five years
- Three to six years
- Two to six years
- Three to five years
Correct answer: (D)
Three to five years
90. Achieving the right brand identity means creating brand _________ with customers.
- Salience
- Resonance
- Awareness
- Loyalty
Correct answer: (A)
Salience
Wednesday, January 12, 2022