Brand Management 61. 5 According to researches, the highest brand loyalty of customers is among:
Coffee Shampoo Cigarette Tea View answer Correct answer: (C)
62. A _________ has to answer the questions like what would be the short of market if our brand is not there.
Brand image Brand picture Brand manager Brand association View answer Correct answer: (B)
63. A _________ is a detailed version of the idea stated in meaningful consumer terms
product concept product idea product feature product image View answer Correct answer: (A)
64. A _________ is a graphic mark, emblem or symbol commonly used by commercial enterprises, organisations and even individuals to aid and promote instant public recognition.(1)
Logo Slogan Tag line Symbols View answer 65. A _________ is a group or set of things that have similar characteristics.
Brand Category Product Service View answer Correct answer: (B)
66. A _________ is an elaborated version of the idea expressed in consumer terms
new idea product concept product idea test brand View answer Correct answer: (B)
67. A _________ is someone seeking a response (attention, a purchase, a vote, a donation) from another party, called the _________
salesperson, customer politician, voter marketer, prospect celebrity, audience View answer Correct answer: (C)
68. A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.
Brand based Consumer based Marketing Competition based View answer Correct answer: (A)
69. A brand based organization provides which of the following benefits
Clarity of role Commitment to brand growth A collective responsibility All of the given options View answer Correct answer: (D)
70. A brand-based model reveals the following:
Why customers buy the brands they buy? What are the underlying motives for their purchasing brands of their preference? Why companies keep their brands contemporary? All of the given options View answer Correct answer: (D)