Advertising and Sales Promotion MCQS With Answers 71 to 80

 

Advertising and Sales Promotion

71. In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be:

1. Meaningful.
2. Distinctive.
3. Believable.
4. Remembered.

Correct answer: (A)
Meaningful.

72. The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called:

1. Reach.
2. Frequency.
3. Impact.
4. Performance.

Correct answer: (A)
Reach.

73. Which of the following mass media forms has the disadvantages of long ad-purchase lead time, high cost, no guarantee of position?

1. Newspapers
2. Television
3. Magazines
4. Radio

Correct answer: (C)
Magazines

74. Several factors have contributed to the rapid growth of sales promotion. All of the factors listed below have played a part in that growth EXCEPT:

1. Greater pressure to increase sales.
2. More competition and a decline in differentiation of brands.
3. A relaxing of government regulations governing sales promotion.
4. Advertising efficiency has declined.

Correct answer: (C)
A relaxing of government regulations governing sales promotion.

75. If an advertiser were to give consumers useful articles (imprinted with the advertiser's name) as gifts (such a pen or calendar), which of the following sales promotional forms would the advertiser be using?

1. samples
2. premiums
3. point-of-purchase promotions
4. advertising specialties

Correct answer: (D)
advertising specialties

76. The type of trade-promotion discount in which manufacturers agree to reduce the price to the retailer in exchange for the retailer's agreement to feature the manufacturer's products in some way is called a(n):

1. discount.
2. allowance.
3. premium.
4. rebate.

Correct answer: (B)
allowance.

77. AIDA refers to the:

1. Hierarchy of effects model.
2. Broadcast model.
3. Subscription model
4. Internet model.

Correct answer: (A)
Hierarchy of effects model.

78. Which tool of the promotional mix is defined as any paid form of non personal presentation and promotion of ideas, goods, or services by an identified sponsor?

1. Advertising
2. Public relations
3. Direct marketing
4. Sales promotion

Correct answer: (A)
Advertising

79. Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers?

1. Advertising
2. Public relations
3. Direct marketing
4. Sales promotion

Correct answer: (C)
Direct marketing

80. All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT:

1. The higher expense of Web advertising versus traditional advertising.
2. The Internet doesn't build mass brand awareness.
3. The Web's format and quality constraints.
4. Difficulty in achieving advertising-like solutions on the Web.

Correct answer: (A)
The higher expense of Web advertising versus traditional advertising.

Advertising and Sales Promotion

Wednesday, January 12, 2022

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