Brand Management 51. _________ technology is changing the way consumers relate to products and markets.
Information New Digital Cyber View answer Correct answer: (C)
52. _________ the appropriate market segment has become ever more important when carrying out e-branding campaigns.
Segmenting Positioning Targeting Implementing View answer Correct answer: (C)
53. _________is now a significant part of every global corporations marketing arsenal.
Internet Web Mobile e - marketing View answer Correct answer: (D)
54. _________reflects the sum of the perceived tangible & intangible benefits & costs to cutomers
customer satisfaction customer value customer delight none of the above View answer Correct answer: (B)
55. 0 _________ evokes a hierarchical set of customer response effects – i.e. building awareness, comprehension, intentions, and actions.
Distribution Communication Merchandizing Branding View answer Correct answer: (B)
56. 0 The image of brand is the _________ with customer.
Actual association Vision Positioning Personality traits View answer Correct answer: (A)
57. 1 To keep your brand into recognition, it is important to _________ according to an effective through plan.
Advertise Position Place Market View answer Correct answer: (A)
58. 2 In_________, internal workshop consisting of important aspects of ‘detailed strategic definition' and ‘objectives of the brand' is arranged.
Brand chartering Brand planning Brand extension Brand equity View answer Correct answer: (A)
59. 3 Apart from the ‘four Ps' of marketing mix, the three additional elements of service brands are people, process, and_________.
Physical evidence Physiological evidence Psychological evidence Packaging View answer Correct answer: (A)
60. 4 A _________ organization is customer-centric, and all the decisions it makes are based on involvement of all in the organization.
Brand-based Customer-based Product-based None of the given options View answer Correct answer: (A)