Brand Management 71. A change in an individual's behavior prompted by information and experience refers to which one of the following concept?
learning role selection perception motivtion View answer Correct answer: (A)
72. A change in positioning may cause __________ in price.
An upward change A downward change Both of the given options None of the given options View answer Correct answer: (C)
73. A cluster of complementary goods and services across diverse set of industries is called as
market place meta market market space resource market View answer Correct answer: (B)
74. A company's own retail outlets are meant:
To avoid the threat of distributors' power To own and batter control the distribution channel Distribution, itself, is a good business All of the given options View answer Correct answer: (B)
75. A customer will choose a brand based on how compelling the _________ was as compared to other brands.
Difference Similarity Sameness Uniqueness View answer Correct answer: (A)
76. A differentiated product may be unique in the marketplace, but it will only be successful under which of the following circumstances?
If it satisfies customers' needs If the price differential is minimal If the brand can be classed as aspirational Differentiated products will always be successful View answer Correct answer: (A)
77. A futuristic innovations (media planning) involves creating satellite imagery of the monogram or message to reach the desired geographic location and _________.
programme action audience media View answer Correct answer: (C)
78. A good brand contract:
Keeps customer perspective in view Delivers promises made with customers Unearths negative promises All of the given options View answer Correct answer: (D)
79. A good channel system must automatically offer _________ to the customers.
Transaction services After-sales services Both of the given options None of the given options View answer Correct answer: (C)
80. A good positioning is something that must be _________ to the customer.
Visible Believable Reasonable Invisible View answer Correct answer: (B)