DESCRIPTION
Job summary
Are you passionate about connecting brands with their target audiences? Are you adept at finding opportunities to engage with customers? Are you able to translate insights into actionable plans and campaigns? If so, then Amazon Web Services (AWS) Employer Brand is looking for someone just like you to join our team as Brand Marketing Manager.
You are a strategic and creative thinker, have an insatiable curiosity, love to collaborate, and are always looking for ways to optimize efforts. You are comfortable working at both the strategic and implementation levels. You are a creative contributor, a strong project manager, and have the ability to engage productively and successfully with key stakeholders across the organization. Finally, you are a strong leader who takes ownership, is highly organized, and enjoys challenging the status quo.
Key job responsibilities
• Collaborate on the brand’s annual plan consistent with the 3-year strategic plan including alignment and articulation of brand strategies and tactics to deliver both annual and long-term objectives.
• Develop a deep understanding of the demographics, psychographics, and behavioral drivers of target audiences through marketing research.
• Build brand engagement strategies based on candidate intelligence and competitive analysis.
• Help articulate the AWS employer brand positioning to internal and external audiences.
• Educate candidates, stakeholders, and partners on AWS’s Employer Value Proposition.
• Support the development and implementation of brand marketing campaigns.
• Collaborate across teams on programs that engage with current AWS builders to develop employer brand advocates.
• Develop and provide reporting on key initiatives and investments to senior leadership.
A day in the life
You will be a brand steward and will collaborate on the roadmap to increase awareness and positive perception of AWS as an employer of choice. You will engage with multiple internal and external stakeholders to build a relevant and attractive employer brand via building brand content and creative, implementing marketing campaigns, assisting in marketing research, and developing and managing programs to amplify AWS brand messages.
About the team
You will get to partner with a team of creative, hardworking, and welcoming professionals who make working remotely exciting, collaborative, and engaging. You will report to the Head of Brand Marketing for AWS Employer Brand, who will eagerly collaborate with you on the strategic vision for AWS’s employer brand.
BASIC QUALIFICATIONS
• 7+ years of relevant experience in brand building, brand management, or brand marketing
• BA/BS degree in business administration, marketing, communications, or related field.
• Proven experience building and executing marketing programs and campaigns.
• Proven experience using data to measure impact and identify optimization and growth opportunities.
• Proven performance at both strategic and tactical levels.
PREFERRED QUALIFICATIONS
• An MBA or other advanced degree, preferably business/marketing related.
• Work experience in the employer brand space.
• Experience conducting marketing research and developing actionable insights.
• Experience with creative and messaging testing.
• Ability to work independently and exercise high-judgement, particularly in narrow time frames and ambiguous circumstances.
• Ability to deliver results in a fast-paced, rapid-growth environment.
• Proven ability to be successful both as an individual contributor and in a team environment.
• Excellent communicator both verbally and written with ability to communicate with all levels of the organization.
WHY AWS?
About AWS
Amazon Web Services (AWS) is the world’s most comprehensive and broadly adopted cloud platform. We pioneered cloud computing and never stopped innovating — that’s why customers from the most successful startups to Global 500 companies trust our robust suite of products and services to power their businesses.
Inclusive Team Culture
Here at AWS, it’s in our nature to learn and be curious. Our employee-led affinity groups foster a culture of inclusion that empower us to celebrate our differences. Ongoing events and learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences, inspire us to never stop embracing our uniqueness.
Work/Life Balance
We value work-life harmony. Achieving success at work should never come at the expense of sacrifices at home, which is why flexible work hours and arrangements are part of our culture. When we feel supported in the workplace and at home, there’s nothing we can’t achieve in the cloud.
Mentorship & Career Growth
We’re continuously raising our performance bar as we strive to become Earth’s Best Employer. That’s why you’ll find endless knowledge-sharing, mentorship and other career-advancing resources here to help you develop into a better-rounded professional.
Remote Work
Realizing the full potential of the cloud won’t happen when there are limitations on where we innovate. That’s why we’re leading the evolution of flexible work environments here at AWS. In this virtual role, you’ll be able to massively impact how we build solutions for our customers no matter where you work.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Workers in New York City who perform in-person work or interact with the public in the course of business must show proof they have been fully vaccinated against COVID or request and receive approval for a reasonable accommodation, including medical or religious accommodation.