Brand Management MCQS With Answers 131 to 140

 

Brand Management

131. Creating and securing a brand name in the physical world requires extensive marketing. _________.

1. Research
2. strategy
3. effort
4. media

Correct answer: (A)
Research

132. Critical success factors for a firm include:

1. Changing lifestyles and attitudes
2. Low-cost production efficiency
3. Both of the given options
4. None of the given options

Correct answer: (B)
Low-cost production efficiency

133. Customers'_________ have become the order of the day.

1. endorsement
2. information
3. awareness
4. knowledge

Correct answer: (A)
endorsement

134. Cyber consumers are not _________.

1. active
2. passive
3. homogeneous
4. heterogeneous

Correct answer: (C)
homogeneous

135. Delivery services offered by restaurants and other food chains in our market on phonecalls are examples of

1. Sales promotion
2. Direct marketing
3. Publicity
4. Personal selling

Correct answer: (B)
Direct marketing

136. Demographics in media planning deal with

1. The study of populations
2. The psychology of the consumer
3. The study of media channel
4. The study of product

Correct answer: (A)
The study of populations

137. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.

1. geographic
2. natural
3. confined
4. cultural

Correct answer: (D)
cultural

138. Digital technology is changing the way _________ relate to products and markets.

1. manufactures
2. consumer
3. delears
4. industry

Correct answer: (B)
consumer

139. Diversification is best described as which of the following?

1. Existing products in new markets
2. Existing products in existing markets
3. New products for new markets
4. New products for existing markets

Correct answer: (C)
New products for new markets

140. e-Tailing will have to co-exist with _________ retailing.

1. e-Commerce
2. traditional
3. mobile
4. integrated

Correct answer: (B)
traditional

Brand Management

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