Brand Management
131. Creating and securing a brand name in the physical world requires extensive marketing. _________.
- Research
- strategy
- effort
- media
Correct answer: (A)
Research
132. Critical success factors for a firm include:
- Changing lifestyles and attitudes
- Low-cost production efficiency
- Both of the given options
- None of the given options
Correct answer: (B)
Low-cost production efficiency
133. Customers'_________ have become the order of the day.
- endorsement
- information
- awareness
- knowledge
Correct answer: (A)
endorsement
134. Cyber consumers are not _________.
- active
- passive
- homogeneous
- heterogeneous
Correct answer: (C)
homogeneous
135. Delivery services offered by restaurants and other food chains in our market on phonecalls are examples of
- Sales promotion
- Direct marketing
- Publicity
- Personal selling
Correct answer: (B)
Direct marketing
136. Demographics in media planning deal with
- The study of populations
- The psychology of the consumer
- The study of media channel
- The study of product
Correct answer: (A)
The study of populations
137. Digital branding, in general need to have the consumer- specific orientation addressed to consumers in a _________ context.
- geographic
- natural
- confined
- cultural
Correct answer: (D)
cultural
138. Digital technology is changing the way _________ relate to products and markets.
- manufactures
- consumer
- delears
- industry
Correct answer: (B)
consumer
139. Diversification is best described as which of the following?
- Existing products in new markets
- Existing products in existing markets
- New products for new markets
- New products for existing markets
Correct answer: (C)
New products for new markets
140. e-Tailing will have to co-exist with _________ retailing.
- e-Commerce
- traditional
- mobile
- integrated
Correct answer: (B)
traditional
Thursday, January 13, 2022