Brand Management
121. Careful brand management look for to build product or services related to the
- target audience
- cost
- profit
- all of answers are correct
Correct answer: (A)
target audience
122. Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?
- The name should be memorable and easy to pronounce
- The name must be checked by experts to ensure it doesn't infringe on another company's brand name
- The name should have positive associations with the benefits and features of the product
- The brand name must be modern and contemporary
Correct answer: (D)
The brand name must be modern and contemporary
123. Clarity about dimensions of brands means the clarity in
- The functions of brand
- The aspects of differentiation
- Both of the given options
- None of the given options
Correct answer: (C)
Both of the given options
124. While defining the industry during the analysis, brand managers must consider
- The range of products and services offered by the industry
- A picture of the geographic scope of the industry
- Both of the given options
- None of the given options
Correct answer: (C)
Both of the given options
125. Clearness regarding proportions of brands is clarity in
- functions of brand
- aspects of differentiation
- both of given options
- none of given options
Correct answer: (C)
both of given options
126. Companies are exploring the _________ for communicating their advertising message because of its several attractive features and advantages.
- television
- newspaper
- radio
- new media
Correct answer: (D)
new media
127. Companies employ the elements of the _________ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
- Synergistic approach
- Creative mix
- Advertising impression
- Advertising response curve
Correct answer: (B)
Creative mix
128. Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________ to the prospective consumer.
- Media vehicles
- Advertising messages
- Brand
- Channels
Correct answer: (B)
Advertising messages
129. Continuously renewing the difference makes your product _________
- Look superior
- Highly unacceptable
- Not conforming with market standards of evolving changes
- Conforming to the changing behavior and beliefs of customers
Correct answer: (D)
Conforming to the changing behavior and beliefs of customers
130. Continuously renewing the difference makes your product _________.
- Look superior
- Highly unacceptable
- Not conforming with market standards of evolving changes
- Conforming to the changing behavior and beliefs of customers
Correct answer: (D)
Conforming to the changing behavior and beliefs of customers
Thursday, January 13, 2022