Brand Management 121. Careful brand management look for to build product or services related to the
target audience cost profit all of answers are correct View answer Correct answer: (A)
122. Choosing a suitable international brand name is an important, but often difficult, part of the process that creates a strong and distinctive brand. Which of the following statements about choosing a name for a new soft drink is UNTRUE?
The name should be memorable and easy to pronounce The name must be checked by experts to ensure it doesn't infringe on another company's brand name The name should have positive associations with the benefits and features of the product The brand name must be modern and contemporary View answer Correct answer: (D)
123. Clarity about dimensions of brands means the clarity in
The functions of brand The aspects of differentiation Both of the given options None of the given options View answer Correct answer: (C)
124. While defining the industry during the analysis, brand managers must consider
The range of products and services offered by the industry A picture of the geographic scope of the industry Both of the given options None of the given options View answer Correct answer: (C)
125. Clearness regarding proportions of brands is clarity in
functions of brand aspects of differentiation both of given options none of given options View answer Correct answer: (C)
126. Companies are exploring the _________ for communicating their advertising message because of its several attractive features and advantages.
television newspaper radio new media View answer Correct answer: (D)
127. Companies employ the elements of the _________ (product concept, target audience, advertising message, and communications media) to devise strategies to achieve advertising objectives.
Synergistic approach Creative mix Advertising impression Advertising response curve View answer Correct answer: (B)
128. Complete the following definition of advertising media. The advertising media is a marketing communications umbrella concept that covers _________ to the prospective consumer.
Media vehicles Advertising messages Brand Channels View answer Correct answer: (B)
129. Continuously renewing the difference makes your product _________
Look superior Highly unacceptable Not conforming with market standards of evolving changes Conforming to the changing behavior and beliefs of customers View answer Correct answer: (D)
130. Continuously renewing the difference makes your product _________.
Look superior Highly unacceptable Not conforming with market standards of evolving changes Conforming to the changing behavior and beliefs of customers View answer Correct answer: (D)