Advertising and Sales Promotion 141. Which of the following strategies is usually followed by B2B companies with respect to promotion strategy?
Push strategy Pull strategy Blocking strategy Integrated strategy View answer Correct answer: (A)
142. ______________ is used heavily when introducing a new product category.
Persuasive advertising Inferential advertising Reminder advertising Informative advertising View answer Correct answer: (D)
143. Advertising aims at ______________
Product selling Marketing Customer relation Mass communication View answer Correct answer: (D)
144. The inner urge that prompts a person to buy a product is known as ______________
Buying motive Inspiration Influence Desire View answer Correct answer: (A)
145. Evaluation of an ad before it is transmitted to the audience is known as ______________
Pre testing Post testing Concurrent testing Advertising research View answer Correct answer: (A)
146. Promotions that are aimed at intermediary in the distribution channel are known as
Trade promotions Sales promotion Consumer promotion Sale force promotion View answer Correct answer: (A)
147. Evaluation of an ad before it is transmitted to the audience is known as ______________
Pre testing Post testing Concurrent testing Advertising research View answer Correct answer: (A)
148. Advertisement that uses the fame of popular person is known as
Celebrity Ad Customer Ad Publicity None of these View answer Correct answer: (A)
149. The ______________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives.
value mix integrated dealer mix marketing communications mix marketing control mix View answer Correct answer: (C)
150. Although the promotion mix is the company's primary communication activity, the ______________ must be coordinated for greatest communication impact.
organizational culture entire marketing mix demand mix profit variables in a company View answer Correct answer: (B)