Advertising and Sales Promotion MCQS With Answers 151 to 160

 

Advertising and Sales Promotion

151. Current trends in communications and promotions indicate that companies are doing less:

1. marketing and more promotion.
2. broadcasting and more narrowcasting.
3. selling and more advertising.
4. communication and more manipulation.

Correct answer: (B)
broadcasting and more narrowcasting.

152. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?

1. advertising
2. personal selling
3. public relations
4. sales promotion

Correct answer: (A)
advertising

153. ______________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships.

1. Advertising
2. Public relations
3. Sales promotion
4. Direct marketing

Correct answer: (D)
Direct marketing

154. The first step in developing an advertising program should be to:

1. Set advertising objectives.
2. Set the advertising budget.
3. Evaluate advertising campaigns.
4. Develop advertising strategy.

Correct answer: (A)
Set advertising objectives.

155. After determining its advertising objectives, a company next sets its ______________ for each product.

1. Advertising strategy
2. Advertising budget
3. Advertising goals
4. Advertising format

Correct answer: (B)
Advertising budget

156. No matter how big the advertising budget, advertising can succeed only if commercials:

1. Are economically feasible.
2. Gain attention and communicate well.
3. Are acceptable on a global level.
4. Are artistically pleasing.

Correct answer: (B)
Gain attention and communicate well.

157. In terms of execution styles, which type of advertising might show how a product contributes to a person's workout and health regime?

1. Slice of life
2. Lifestyle
3. Mood or imagery
4. Personality symbol

Correct answer: (B)
Lifestyle

158. ______________ has the advantage of being high in selectivity, low cost, immediacy, and interactive capabilities.

1. Direct mail
2. Outdoor
3. Online
4. Radio

Correct answer: (C)
Online

159. All of the following are considered to be consumer-promotion tools EXCEPT:

1. Samples.
2. Push money.
3. Coupons.
4. Patronage reward.

Correct answer: (B)
Push money.

160. ______________ is defined as being cash or gifts to dealers or their sales forces to "push" the manufacturer's goods.

1. A display allowance
2. A price-off
3. A spiff
4. Push money

Correct answer: (D)
Push money

Advertising and Sales Promotion

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