Brand Management 1. _________ is a mode of direct marketing owes to well structured communications in the form of catalogs.
Telemarketing Sales promotion Advertising Publicity View answer Correct answer: (A)
2. _________ is ether the head of marketing department or a major brand and is responsible for the brand strategy and its implementation, important for complete performance of the brand.
Chief Branding Officer Chief Executive officer President of company Director of Company View answer Correct answer: (A)
3. _________ lets you to have a clear picture of the number of customers or usage of your brand in comparison with competition.
Market share Brand share Product share Customer share View answer Correct answer: (A)
4. _________ lets you to have your loyal customer's lifetime worth in terms of your brand's purchasing.
Lifetime value of a customer Lifetime value of a brand Lifetime value of a company Lifetime value of a market View answer Correct answer: (A)
5. _________ of ad means how many times you should expose your target customers to your message.
Frequency Copy Copy strategy Media View answer Correct answer: (A)
6. _________ provides a good quality of service because of a direct interface with the customers, but it is expensive.
Direct sales Telemarketing E-marketing All of the given options View answer Correct answer: (D)
7. _________ shows how consistent customers are in buying your brand, how long they have been buying and how long they may buy?
Customer loyalty Brand loyalty Product loyalty Company loyalty View answer Correct answer: (A)
8. _________ works best under the circumstances of high differentiation that gives you a sustainable advantage in a quality conscious market.
Value-in-use Pricing: Skim Pricing Segment pricing Strategic account pricing View answer Correct answer: (B)
9. A brand based organization provides which of the following benefits?
Clarity of role Commitment to brand growth A collective responsibility All of the given options View answer Correct answer: (D)
10. Advertising is part of sales promotion by creating awareness and comprehension that form a level of _________.
Customer pull Customer push Customer loyal Customer image View answer Correct answer: (A)