Digital Marketing MCQ

Digital Marketing MCQ 

 1. Delivering different messages to members of a business decision-making unit is a key difference between B2C and B2B marketing which is reflected in web design through ______.

A. different feature stories appealing to different members of the audience
B. content referencing the needs of companies of different sizes
C. different navigation options appealing to different members of the audience
D. questions on a form inquiring about the status of the business in the purchase decision process
E. None of the above.
Answer: C

2. A longer decision-making process than for many consumer products is a key difference between B2C and B2B marketing which is reflected in web design through ______.
A. content referencing the needs of companies of different sizes
B. questions on a form inquiring about the status of the business in the purchase decision process
C. different feature stories appealing to different members of the audience
D. different navigation options appealing to different members of the audience
E. None of the above.
Answer: B

3. Business-to-business (B2B) e-commerce involves commercial transactions between an organization and other organizations (inter-organizational marketing).
A. True
B. False
Answer: A

4. ______ is an example of business-to-business services offered by Google which gains advertising revenue through hosted videos.
A. Google AdWords pay per click sponsored link advertising
B. Google Apps Business Application Suite
C. YouTube Brand Channel
D. Google Search application providing online website services for website owners
E. None of the above.
Answer:C

5. A portal which is an online platform operated by a third party and is open to buyers or sellers in a particular industry is a:
A. vertical and horizontal e-marketplace.
B. supplier-oriented marketplace.
C. buyer-oriented marketplace.
D. B2B independent e-marketplace.
E. None of the above.
Answer: D

6. One aim of e-procurement is to increase savings by bulk buying of items:
A. of the right quantity.
B. from the right source.
C. of the right quality.
D. at the right price.
E. None of the above.
Answer: A

7. What of the following is production related procurement?
A. Office supplies.
B. Raw materials.
C. Information systems.
D. Furniture.
E. None of the above.
Answer: B

8. What is the name of the latest major change in functionality added to Facebook?
A. Farmville
B. Timeline
C. Newsfeed
Answer: B

9. What is the name of the Hosting Company that is used for all external consumer-facing sites?
A. Verizon
B. HP
C. Rackspace
Answer: C

10. What is the new content management tool for SWEET?
A. Sitecore
B. CMS Lite
C. Sharepoint
Answer: A

11. On page search engine optimization refers to
A. Programming keywords into a website
B. Evaluating each page of a website for design
C. The number of links coming into your website
D. The number of search engine sites a website is submitted to
Answer: A

12. The best way to improve search engine ranking is with
A. Video
B. A blog
C. Having at least 500 words of text per page
D. Using a lot of graphics per page
Answer:B

13. The main objective of branding is which of the following?
A. To have potential customers recognize your logo and marketing materials
B. To earn trust from your customers
C. Promotional materials that match and coordinate
D. Having a unique tag line
Answer: B

14. ______ is an example of business-to-business services offered by Google where revenue is generated through the application running as part of a customer’s website.
A. Google Search application providing online website search services for website owners
B. Google Apps Business Application Suite
C. YouTube Brand Channel
D. Google AdWords pay per click sponsored link advertising
E. None of the above.
Answer: A

15. A portal which is normally run by a consortium of buyers in order to establish an efficient purchasing environment is a:
A. B2B independent e-marketplace.
B. buyer-oriented marketplace.
C. supplier-oriented marketplace.
D. vertical and horizontal e-marketplace.
E. None of the above.
Answer: B

16. What is Anchor Text?

a. It is the main body of text on a particular web page

b. It is the text within the left or top panel of a web page

c. It is the visible text that is hyper linked to another page

d. It is the most prominent text on the page that the search engines use to assign a title to the page

Answers: c

17.What term is commonly used to describe the shuffling of positions in search engine results in between major updates?

a. Waves

b. Flux

c. Shuffling

d. Swaying

Answers: b

18.Are RSS/Atom feeds returned in Google’s search results?

a. Yes

b. No

Answers: b

19.What does the 302 server response code signify?

a. It signifies conflict, too many people wanted the same file at the same time

b. The page has been permanently removed

c. The method you are using to access the file is not allowed

d. The page has temporarily moved

e. What you requested is just too big to process

Answers: d

20. Which of the following statements about FFA pages are true?

a. They are greatly beneficial to SEO

b. They are also called link farms

c. They are paid listings

d. They contain numerous inbound links

Answers: b

21.Which of the following statements about RSS are correct?

a. It is a form of XML

b. It stands for Realtime streamlined syndication

c. It is a good way of displaying static information

d. It is a microsoft technology

Answers: a

22.Which of the following methods can help you get around the Google Sandbox?

a. Buying an old Website and getting it ranked

b. Buying a Google Adwords PPC campaign

c. Placing the website on a sub domain of a ranked website and then 301 re-directing the site after it has been indexed

d. Getting a DMOZ listing

Answers: a

23.In a market where there are transactional relationships where technology will not feature in the development of these relationships, this is known as a ______ relationship.

A. Low Tech, High Touch, Personal

B. Low Tech, High Touch Transactional

C. High Tech/Low Touch, Personal

D. High Tech/Low Touch, Automated

E. None  of the above.

Answers: B

24. Of the following website functions, which is the most important?

A. Having free reports, downloads, etc

B. Describing the services your company provides

C. Capturing email addresses of visitors

D. Having contact information on every page

Answers: C

25.What does SEO stand for?

A. Site Engine Optimization

B. Search Engine Optimization

C. Site Efficiency Optimization

Answers: B

26.The ______ goal of a business-to-business website involves gaining permission from a website visitor to engage in future dialogue by e-mail and other communications channels.

A. serve

B. speak

C. sell

D. save

E. sizzle

F. None of the above.

Answers: B

27.The ______ goal of a business-to-business website involves an interactive dialogue with a virtual salesperson.

A. sell

B. sizzle

C. speak

D. save

E. serve

F. None of the above.

Answers: A

Digital Marketing MCQ , MCQs , Online Marketing MCQ

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