Digital Marketing MCQs
1. A detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as
A.concept
B.phase
C.screening
D.raw-material screening
Answer: A
2. The tendency of difficult understanding related to the use of market offering is called
A.relative advantage
B.complexity
C.communicability
D.compatibility
Answer: B
3.which triggers positive or negative emotions leads to purchase motivation
A.emotional appeal
B.rational appeal
C.moral appeal
D.irrational appeal
Answer : A
4.Customers in growth stage of life cycle of products are classified as
A.innovators
B.early adopters
C.middle majority customers
D.laggards
Answer B
5.Considering non-personal communication channels, magazines, direct mail and newspapers are considered as
A.online media
B.print media
C.broadcast media
D.display media
Answer :B
6. Many consumer products are a key difference between B2C and B2B marketing which is reflected in web design through ______.
A.referencing needs of companies of different sizes
B.the status of the business in the purchase decision process
C.different feature stories appealing to different members
D.different navigation options appealing to different members
Answer: B
7.which goal of a business-to-business website involves an interactive dialogue with a virtual salesperson?
A.sizzle
B.sell
C.speak
D.save
Answer: B
8.which goal of a business-to-business website involves gaining permission from a website visitor and other communications channels?
A.serve
B.speak
C.sell
D.save
Answer: B
9. Business-to business eCommerce involves commercial transactions between other organizations and organizations.
A.True
B.False
C. May be
D. May not be
Answer: A
Wednesday, March 31, 2021