Retail Management MCQ Questions and Answers pdf
1. The dimension of e-commerce that enables commerce across national boundaries is called ______________.
- interactivity
- global reach
- richness
- ubiquity
Correct answer: (B)
global reach
2. The primary source of financing during the early years of e-commerce was ______________.
- bank loans
- large retail firms
- venture capital funds
- initial public offerings
Correct answer: (C)
venture capital funds
3. The source of revenue in a subscription revenue model is ______________.
- Fees from advertisers in exchange for advertisements
- Fees for business referrals
- Fees from subscribers in exchange for access to content or services
- Fees for enabling or execution a transaction
Correct answer: (C)
Fees from subscribers in exchange for access to content or services
4. Industry structure is defined as ______________.
- the nature of the players in an industry and their relative bargaining power
- a set of plans for achieving long term returns on the capital invested in a business firm
- set of planned activities designed to result in a profit in a marketplace
- how a company's product or service fulfills the needs of customers
Correct answer: (A)
the nature of the players in an industry and their relative bargaining power
5. A situation where there are no differences among products or services, and the only basis of choosing products is price is known as ______________.
- a value web
- value chain
- profit
- commoditization
Correct answer: (D)
commoditization
6. The component of TCP/IP that provides the Internet's addressing scheme and is responsible for the actual delivery of packets is ______________.
- TCP
- IP
- the Network Layer
- the Application Layer
Correct answer: (B)
IP
7. Which of the following is not a limitation of the current Internet?
- insufficient capacity throughout the backbone
- network architecture limitations
- insufficient reach
- best-efforts QOS
Correct answer: (C)
insufficient reach
8. Internet users account for about ______________ of the world's population.
- 7%
- 17%
- 27%
- 47%
Correct answer: (B)
17%
9. The largest component of a Web site budget is ______________.
- system maintenance
- system development
- content design and development
- telecommunications
Correct answer: (A)
system maintenance
10. The set of standards for communication between a browser and a program running on a server that allows for interaction between the user and the server is known as ______________.
- Active Server Pages (ASP)
- Java Server Pages (JSP)
- Common Gateway Interface (CGI)
- VBScript
Correct answer: (C)
Common Gateway Interface (CGI)
a
11. The most common type of Internet crime according to the IC3 is ______________.- Credit card fraud
- Check fraud
- Non-delivery
- Auction fraud
Correct answer: (D)
Auction fraud
12. When hackers flood a Web site with useless traffic to overwhelm the network, it is called ______________.
- phishing
- pharming
- a Denial of Service (DoS) attack
- spoofing
Correct answer: (C)
a Denial of Service (DoS) attack
13. A security plan begins with a(n) is ______________.
- security policy
- risk assessment
- implementation plan
- security organization
Correct answer: (B)
risk assessment
14. ______________ influence the behavior of others through their personality, skills, or other factors.
- Opinion leaders
- Direct reference groups
- Indirect reference groups
- Lifestyle groups
Correct answer: (A)
Opinion leaders
15. A(n) ______________ represents data as two-dimensional tables with records organized in rows and attributes in columns.
- database management system
- data warehouse
- SQL query
- relational database
Correct answer: (D)
relational database
16. Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called______________.
- versioning
- bundling.
- transactive content
- price discrimination
Correct answer: (A)
versioning
17. Which of the following represents a limiting factor for the growth of e-commerce?
- Persistent cultural attraction of physical markets and traditional shopping experiences
- Inadequate selection of goods compared to physical marketplaces.
- E-commerce lacks the convenience of other methods of transacting business
- The potential audience for e-commerce is too low to support it as a widespread method of commerce
Correct answer: (A)
Persistent cultural attraction of physical markets and traditional shopping experiences
18. Which of the following is a measure of the percentage of purchasers who return to a Web site within a year?
- loyalty
- reach
- recency
- unique visitors
Correct answer: (A)
loyalty
19. Which of the following statements about privacy is true?
- It is a moral right to be left alone
- Only corporations and government need to be concerned about it
- It has only just recently become a concern
- It is most easily obtained on the Internet
Correct answer: (A)
It is a moral right to be left alone
20. The redirection of traffic from a legitimate site to an infringing site is called ______________.
- cybersquatting
- cyberpiracy
- metatagging
- keywording
Correct answer: (B)
cyberpiracy
Saturday, August 13, 2022