Retail Management MCQ Questions and Answers pdf
1. The dimension of e-commerce that enables commerce across national boundaries is called ______________.
interactivity global reach richness ubiquity View answer Correct answer: (B)
2. The primary source of financing during the early years of e-commerce was ______________.
bank loans large retail firms venture capital funds initial public offerings View answer Correct answer: (C)
3. The source of revenue in a subscription revenue model is ______________.
Fees from advertisers in exchange for advertisements Fees for business referrals Fees from subscribers in exchange for access to content or services Fees for enabling or execution a transaction View answer Correct answer: (C)
4. Industry structure is defined as ______________.
the nature of the players in an industry and their relative bargaining power a set of plans for achieving long term returns on the capital invested in a business firm set of planned activities designed to result in a profit in a marketplace how a company's product or service fulfills the needs of customers View answer Correct answer: (A)
5. A situation where there are no differences among products or services, and the only basis of choosing products is price is known as ______________.
a value web value chain profit commoditization View answer Correct answer: (D)
6. The component of TCP/IP that provides the Internet's addressing scheme and is responsible for the actual delivery of packets is ______________.
TCP IP the Network Layer the Application Layer View answer Correct answer: (B)
7. Which of the following is not a limitation of the current Internet?
insufficient capacity throughout the backbone network architecture limitations insufficient reach best-efforts QOS View answer Correct answer: (C)
8. Internet users account for about ______________ of the world's population.
7% 17% 27% 47% View answer Correct answer: (B)
9. The largest component of a Web site budget is ______________.
system maintenance system development content design and development telecommunications View answer Correct answer: (A)
10. The set of standards for communication between a browser and a program running on a server that allows for interaction between the user and the server is known as ______________.
Active Server Pages (ASP) Java Server Pages (JSP) Common Gateway Interface (CGI) VBScript View answer Correct answer: (C)
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11. The most common type of Internet crime according to the IC3 is ______________. Credit card fraud Check fraud Non-delivery Auction fraud View answer Correct answer: (D)
12. When hackers flood a Web site with useless traffic to overwhelm the network, it is called ______________.
phishing pharming a Denial of Service (DoS) attack spoofing View answer Correct answer: (C)
13. A security plan begins with a(n) is ______________.
security policy risk assessment implementation plan security organization View answer Correct answer: (B)
14. ______________ influence the behavior of others through their personality, skills, or other factors.
Opinion leaders Direct reference groups Indirect reference groups Lifestyle groups View answer Correct answer: (A)
15. A(n) ______________ represents data as two-dimensional tables with records organized in rows and attributes in columns.
database management system data warehouse SQL query relational database View answer Correct answer: (D)
16. Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called______________.
versioning bundling. transactive content price discrimination View answer Correct answer: (A)
17. Which of the following represents a limiting factor for the growth of e-commerce?
Persistent cultural attraction of physical markets and traditional shopping experiences Inadequate selection of goods compared to physical marketplaces. E-commerce lacks the convenience of other methods of transacting business The potential audience for e-commerce is too low to support it as a widespread method of commerce View answer Correct answer: (A)
18. Which of the following is a measure of the percentage of purchasers who return to a Web site within a year?
loyalty reach recency unique visitors View answer Correct answer: (A)
19. Which of the following statements about privacy is true?
It is a moral right to be left alone Only corporations and government need to be concerned about it It has only just recently become a concern It is most easily obtained on the Internet View answer Correct answer: (A)
20. The redirection of traffic from a legitimate site to an infringing site is called ______________.
cybersquatting cyberpiracy metatagging keywording View answer Correct answer: (B)