16. Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called______________.
- versioning
- bundling.
- transactive content
- price discrimination
Correct answer: (A)
versioning
17. Which of the following represents a limiting factor for the growth of e-commerce?
- Persistent cultural attraction of physical markets and traditional shopping experiences
- Inadequate selection of goods compared to physical marketplaces.
- E-commerce lacks the convenience of other methods of transacting business
- The potential audience for e-commerce is too low to support it as a widespread method of commerce
Correct answer: (A)
Persistent cultural attraction of physical markets and traditional shopping experiences
18. Which of the following is a measure of the percentage of purchasers who return to a Web site within a year?
- loyalty
- reach
- recency
- unique visitors
Correct answer: (A)
loyalty
19. Which of the following statements about privacy is true?
- It is a moral right to be left alone
- Only corporations and government need to be concerned about it
- It has only just recently become a concern
- It is most easily obtained on the Internet
Correct answer: (A)
It is a moral right to be left alone
20. The redirection of traffic from a legitimate site to an infringing site is called ______________.
- cybersquatting
- cyberpiracy
- metatagging
- keywording
Correct answer: (B)
cyberpiracy
Saturday, August 13, 2022