16. Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called______________.

 16. Creating multiple versions of information goods and selling essentially the same product to different market segments at different prices is called______________.

1. versioning
2. bundling.
3. transactive content
4. price discrimination

Correct answer: (A)
versioning

17. Which of the following represents a limiting factor for the growth of e-commerce?

1. Persistent cultural attraction of physical markets and traditional shopping experiences
2. Inadequate selection of goods compared to physical marketplaces.
3. E-commerce lacks the convenience of other methods of transacting business
4. The potential audience for e-commerce is too low to support it as a widespread method of commerce

Correct answer: (A)
Persistent cultural attraction of physical markets and traditional shopping experiences

18. Which of the following is a measure of the percentage of purchasers who return to a Web site within a year?

1. loyalty
2. reach
3. recency
4. unique visitors

Correct answer: (A)
loyalty

19. Which of the following statements about privacy is true?

1. It is a moral right to be left alone
2. Only corporations and government need to be concerned about it
3. It has only just recently become a concern
4. It is most easily obtained on the Internet

Correct answer: (A)
It is a moral right to be left alone

20. The redirection of traffic from a legitimate site to an infringing site is called ______________.

1. cybersquatting
2. cyberpiracy
3. metatagging
4. keywording

Correct answer: (B)
cyberpiracy

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