You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is "Why can't I drive traffic to my website like this?"
If you've struggled with driving traffic to your website, you're not alone. According to 2020 research done by Content Marketing Institute, 63% of content professionals are challenged with finding enough staff skilled in content strategy which is one of the top drivers of website traffic.
Between writing a new blog post, posting on social media, and strategizing for a new email campaign, it's hard to look back and see what's driving traffic to your site and what isn't.
The list below will help you increase the traffic to your website, generate more leads, and improve ROI.
ntent Creation
Topic Expertise
Organic Social Media
Website Analysis
Collaborate with Influencers
Email List Building
Community Engagement
On-Page SEO
Quality Backlinks
Video Marketing
Content Repurposing
SEO Tools
Historical Optimization
Voice Search Optimization
Local SEO
QR Codes
A/B Testing
Internal Linking
Technical SEO
Community Building
Content Offers
Media Coverage and Public Relations
Social Share Buttons
CTR Optimization
Academy and Knowledge Base Posts
Social News Sites
1. Content Creation
Inbound marketing focuses on attracting the right people to your company. One of the best ways to do this is by creating content through blogging.
To come up with content that will attract the right visitors to your website, you must first understand the buyer persona you’re targeting. Once you know your audience, you can create content that will naturally attract them to your website.
But how do you write a good blog post that will draw in the right audience? Follow these five steps:
Identify your buyer persona: Find out more about your target market. Understand everything from job title to pain points.
Conduct SEO research: Learn what your audience is searching for on search engines so you can provide the best content.
Write a draft: Begin by drafting a post that answers your audience's questions. Use interesting angles to make your post stand out.
Publish: Publish your post on your blog site. Use SEO tools to optimize your content.
Promote: Promote your blog post on social media and email newsletters to generate traffic. The more traffic your post generates, the higher it will rank in search engines.
Pro Tip: You can learn more about how to implement a blogging strategy here.