Brand Management
41. _________ is the acquisition of goods and services by the seller or industrial user for the purpose of resale
- selling
- assembling
- buying
- transportation
Correct answer: (B)
assembling
42. _________ is the process that helps managers understand the nature of the industry, the way firms behave competitively within the industry, and how competition is generally undertaken.
- Market needs analysis
- Portfolio analysis
- Strategic market analysis
- Organizational analysis
Correct answer: (C)
Strategic market analysis
43. _________ is the single factor that best indicates social class
- Time
- Money
- Occupation
- Fashion
Correct answer: (C)
Occupation
44. _________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants.
- Target marketing
- Psychographic segmentation
- Product Differentiation
- Consumer behavior
Correct answer: (D)
Consumer behavior
45. _________ markets are made up of members of the distribution chain
- Consumer
- Business-to-business (industrial
- Institutional
- Channel
Correct answer: (D)
Channel
46. _________ markets include a wide variety of profit and nonprofit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
- Consumer
- Business-to-business (Industrial
- Reseller
- Institutional
Correct answer: (D)
Institutional
47. _________ occurs by maintaining the brand contract while undergoing innovations and modifications to stay current.
- Sustainability
- Fit
- Uniqueness
- Credibility
Correct answer: (D)
Credibility
48. _________ pricing is the approach of setting a low initial price in order to attract a large number of buyers quickly and win a large market share.
- Market-skimming
- Value-based
- Market-penetration
- .Leader
Correct answer: (C)
Market-penetration
49. _________ refers to a brands objective attributes in relation to other brands
- Brand position
- Product position
- Brand relationship
- Both A&B
Correct answer: (C)
Brand relationship
50. _________ refers to the information a consumer has stored in their memory about a product or service.
- Cognitive dissonance
- Product knowledge
- Product research
- Marketing research
Correct answer: (B)
Product knowledge
Tuesday, January 18, 2022