Brand Management 31. _________ are incurred by brands because of failures and questionable businesspractices that may increase costs and liabilities
Brand assets Brand liabilities Brand equities Market failures View answer Correct answer: (B)
32. _________ are musical messages written around a brand.
Logos Symbols Jingles Tag lines View answer Correct answer: (C)
33. _________ are short phrases that communicate descriptive or persuasive information about a brand.
Punch lines Tag lines Messages Slogans View answer Correct answer: (D)
34. _________ branding is a type of co-branding.
Ingredient Product Service Personality View answer Correct answer: (A)
35. _________ buy products & _________ use product
consumer & customers buyers & sellers buyers & customers customers & consumer View answer Correct answer: (B)
36. _________ customers can themselves become publishers, choosing to share what they have received with their social networks.
Publish - subscribe Instant sharing Multi - model viewing Mobile invertising View answer Correct answer: (B)
37. _________ defines what the the brand thinks about the consumer, as per the consumer
Brand attitude Brand positioning Brand relationship Brand manage View answer Correct answer: (A)
38. _________ has been the first to launch an innovative media buying / selling technique, through its lastminute inventory.com, which auctions unsold media space online.
Madison media Mudra Max Dentsu India JWT India View answer Correct answer: (C)
39. _________ is a way of describing audience based on factors such as age, gender, education level, town class, income etc.
Demographic Psychographic Socio-economic Infographics View answer Correct answer: (A)
40. _________ is a way of describing audience based on the their life style, attitudes, aspirations, habits etc.
Demographics Psychographics Socio-economic Infographics View answer Correct answer: (B)