Brand Management 111. Brand resonance and the relationships that consumers have with brands have two dimensions: intensity and _________.
Growth Activity Judgment Creativity View answer Correct answer: (B)
112. Brand which is result of extension in brand or sub-brand is classified as
brand extension sub-brand parent brand product extension View answer Correct answer: (C)
113. Branding strategy is also called
brand architecture branding rate brand earnings brand responsiveness View answer Correct answer: (A)
114. Brands are born out of the following strategies:
Segmentation and differentiation strategies Promotion strategies Good purchasing and supply chain strategies All of the given options View answer Correct answer: (A)
115. Brands are diversified because:
It is essential for brand survival Some brands have such a high awareness that those are perceived by customers to be in categories where they are not present. Cost-cutting is possible by advertising products with the same brand name All of the given options View answer Correct answer: (D)
116. Brands like to stay contemporary because of:
Others do it Staying attractive Upholding the contract None of the given options View answer Correct answer: (C)
117. Building brand equity through leveraging secondary brand associations is an _________ approach.
Direct Special Procured Indirect View answer Correct answer: (C)
118. Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:
Marketing Finance Production Promotion View answer Correct answer: (B)
119. Building the brand vision is very serious matter and cannot be decided by just onemanager because of the issue of:
Marketing Finance Production Visual display View answer Correct answer: (B)
120. Buying goods and services for further processing or for use in the production process refers to which of the following markets?
Consumer markets Government markets Business markets International markets View answer Correct answer: (C)