Brand Management
111. Brand resonance and the relationships that consumers have with brands have two dimensions: intensity and _________.
- Growth
- Activity
- Judgment
- Creativity
Correct answer: (B)
Activity
112. Brand which is result of extension in brand or sub-brand is classified as
- brand extension
- sub-brand
- parent brand
- product extension
Correct answer: (C)
parent brand
113. Branding strategy is also called
- brand architecture
- branding rate
- brand earnings
- brand responsiveness
Correct answer: (A)
brand architecture
114. Brands are born out of the following strategies:
- Segmentation and differentiation strategies
- Promotion strategies
- Good purchasing and supply chain strategies
- All of the given options
Correct answer: (A)
Segmentation and differentiation strategies
115. Brands are diversified because:
- It is essential for brand survival
- Some brands have such a high awareness that those are perceived by customers to be in categories where they are not present.
- Cost-cutting is possible by advertising products with the same brand name
- All of the given options
Correct answer: (D)
All of the given options
116. Brands like to stay contemporary because of:
- Others do it
- Staying attractive
- Upholding the contract
- None of the given options
Correct answer: (C)
Upholding the contract
117. Building brand equity through leveraging secondary brand associations is an _________ approach.
- Direct
- Special
- Procured
- Indirect
Correct answer: (C)
Procured
118. Building the brand vision is very serious matter and cannot be decided by just one manager because of the issue of:
- Marketing
- Finance
- Production
- Promotion
Correct answer: (B)
Finance
119. Building the brand vision is very serious matter and cannot be decided by just onemanager because of the issue of:
- Marketing
- Finance
- Production
- Visual display
Correct answer: (B)
Finance
120. Buying goods and services for further processing or for use in the production process refers to which of the following markets?
- Consumer markets
- Government markets
- Business markets
- International markets
Correct answer: (C)
Business markets
Saturday, January 15, 2022