Brand Management 101. Brand _________ is a customer's personal opinion about a brand.
Judgment Image Identity Personality View answer Correct answer: (A)
102. Brand assets include:
The name of the brand Reputation, relevance, and loyalty Less quality complaints All of the given options View answer Correct answer: (B)
103. Brand awareness consists of brand recognition and brand _________.
Growth Recall Presence Identity View answer Correct answer: (B)
104. Brand element is also known as _________.
Awareness Recall Identity Image View answer Correct answer: (C)
105. Brand feelings are customers' emotional responses and _________ with respect to the brand.
Actions Interaction Reactions All of the above View answer Correct answer: (C)
106. Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.
Brand value Brand image Advertising Brand personality View answer Correct answer: (B)
107. With the effort of team of professionals in a company, produce end product which isrelated to the _________
Brand creation Idea creation Brand management Marketing management View answer Correct answer: (D)
108. Brand knowledge refers to brand _________.
Awareness Recall Personality Persona View answer Correct answer: (A)
109. Brand management came into being for which of the following reasons:
Companies wanted to achieve scale economies. It supplemented financial management practices It suited production and operations personnel Companies wanted to differentiate their products and highlight distinctions in a competitive environment. View answer Correct answer: (D)
110. Brand personality is a set of _________ characteristics associated with the brand.
Human Computer Product Artificial Intelligence View answer