Brand Management
101. Brand _________ is a customer's personal opinion about a brand.
- Judgment
- Image
- Identity
- Personality
Correct answer: (A)
Judgment
102. Brand assets include:
- The name of the brand
- Reputation, relevance, and loyalty
- Less quality complaints
- All of the given options
Correct answer: (B)
Reputation, relevance, and loyalty
103. Brand awareness consists of brand recognition and brand _________.
- Growth
- Recall
- Presence
- Identity
Correct answer: (B)
Recall
104. Brand element is also known as _________.
- Awareness
- Recall
- Identity
- Image
Correct answer: (C)
Identity
105. Brand feelings are customers' emotional responses and _________ with respect to the brand.
- Actions
- Interaction
- Reactions
- All of the above
Correct answer: (C)
Reactions
106. Brand identity is followed by _________, which is a reflection of what marketers planed to send to the public.
- Brand value
- Brand image
- Advertising
- Brand personality
Correct answer: (B)
Brand image
107. With the effort of team of professionals in a company, produce end product which isrelated to the _________
- Brand creation
- Idea creation
- Brand management
- Marketing management
Correct answer: (D)
Marketing management
108. Brand knowledge refers to brand _________.
- Awareness
- Recall
- Personality
- Persona
Correct answer: (A)
Awareness
109. Brand management came into being for which of the following reasons:
- Companies wanted to achieve scale economies.
- It supplemented financial management practices
- It suited production and operations personnel
- Companies wanted to differentiate their products and highlight distinctions in a competitive environment.
Correct answer: (D)
Companies wanted to differentiate their products and highlight distinctions in a competitive environment.
110. Brand personality is a set of _________ characteristics associated with the brand.
- Human
- Computer
- Product
- Artificial Intelligence