Advertising and Sales Promotion
81. Which of the following promotional forms is often described as being too impersonal and only a one-way communication form?
- Advertising
- Personal selling
- Public relations
- Sales promotion
Correct answer: (A)
Advertising
82. The promotional tool that marketers tend to underuse or use only as an afterthought Is best described as being which of the following?
- Advertising
- Personal selling
- Public relations
- Sales promotion
Correct answer: (C)
Public relations
83. A specific communication task to be accomplished with a specific target audience During a specific period of time is called an:
- Advertising campaign.
- Advertising objective.
- Advertising criterion.
- Advertising evaluation.
Correct answer: (B)
Advertising objective.
84. After determining its advertising objectives, a company next sets its ______________ for each product.
- Advertising strategy
- Advertising budget
- Advertising goals
- Advertising format
Correct answer: (B)
Advertising budget
85. The sense of attraction created by an ad is known as ______________
- Attraction
- Appeal
- Entertainment
- Ad copy
Correct answer: (B)
Appeal
86. ______________ fill the communication gap between manufactures and consumers
- Advertising media
- Information
- Message
- Advertiser
Correct answer: (A)
Advertising media
87. If a company gives false message to the customers, it is known as______________
- Deception
- Subliminal ads
- Obscene ads
- Cheating
Correct answer: (A)
Deception
88. The inner urge that prompts a person to buy a product is known as
- Buying motive
- Inspiration
- Influence
- Desire
Correct answer: (A)
Buying motive
89. Ads which are below the entry of conscious mind is known as ______________
- Deceptive
- Free
- Subliminal ads
- Local
Correct answer: (C)
Subliminal ads
90. Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service?
- advertising
- public relations
- direct marketing
- sales promotion
Correct answer: (D)
sales promotion
Tuesday, January 11, 2022