Advertising and Sales Promotion MCQS With Answers 91 to 100

 

Advertising and Sales Promotion

91. Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information?

1. advertising
2. public relations
3. direct marketing
4. sales promotion

Correct answer: (B)
public relations

92. For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to:

1. product differentiation.
2. other elements of the promotion mix.
3. no manipulative variables.
4. a move away from promotion.

Correct answer: (B)
other elements of the promotion mix.

93. All of the following are cited by the text as limitations or challenges to marketers trying to use the Web to build brands EXCEPT:

1. the higher expense of Web advertising versus traditional advertising.
2. the Internet doesn't build mass brand awareness.
3. the Web's format and quality constraints.
4. difficulty in achieving advertising-like solutions on the Web

Correct answer: (A)
the higher expense of Web advertising versus traditional advertising.

94. If a company's objective were to reach masses of buyers that were geographically dispersed at a low cost per exposure, the company would likely choose which of the following promotion forms?

1. advertising
2. personal selling
3. public relations
4. sales promotion

Correct answer: (A)
advertising

95. The promotional tool that marketers tend to underuse or use only as an afterthought is best described as being which of the following?

1. advertising
2. personal selling
3. public relations
4. sales promotion

Correct answer: (C)
public relations

96. Which of the following strategies is usually followed by b2b companies with respect to promotion strategy?

1. Push strategy
2. Pull strategy
3. Blocking strategy
4. Integrated strategy

Correct answer: (A)
Push strategy

97. Building selective demand is the objective of which type of advertising?

1. Informative advertising
2. Persuasive advertising
3. Reminder advertising
4. Demand-driven advertising

Correct answer: (B)
Persuasive advertising

98. According to the chapter, all of the following have promoted the importance of the media-planning function EXCEPT:

1. Media fragmentation.
2. The development of the internet.
3. Soaring media costs.
4. More focused target marketing strategies.

Correct answer: (B)
The development of the internet.

99. In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad:

1. Meaningful.
2. Distinctive.
3. Believable.
4. Remembered.

Correct answer: (B)
Distinctive.

100. Media planners consider many factors when making their media choices. According to the text, all of the following factors would be considered EXCEPT:

1. The fashionability of the media.
2. The media habits of target consumers.
3. The nature of the product.
4. The type of message to be used.

Correct answer: (A)
The fashionability of the media.

Advertising and Sales Promotion

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