Advertising and Sales Promotion 111. Which of the following strategies is usually followed by B2C companies with respect to promotion strategy?
Push strategy Pull strategy Blocking strategy Integrated strategy View answer Correct answer: (B)
112. The first step in developing an advertising program should be to:
Set advertising objectives. Set the advertising budget. Evaluate advertising campaigns. Develop advertising strategy. View answer Correct answer: (A)
113. Keeping consumers thinking about the product is the objective for which type of advertising ?
Informative advertising. Psychological advertising. Reminder advertising. Persuasive advertising. View answer Correct answer: (C)
114. An ad to persuade customers to buy a Product is known as ______________
Persuasive ad Informative ad Replacement ad Reminder ad View answer Correct answer: (A)
115. ______________ appeal relates to psychological need of a person
Emotional Personal Social Relational View answer Correct answer: (A)
116. Exposure of an ad to sample jury of prospective buyers is
Consumer jury method Sales area tests Questionnaire method Focus group sessions View answer Correct answer: (A)
117. Communication activities which provide incentives to customer is known as
Sales promotion Advertising Personal selling Publicity View answer Correct answer: (A)
118. The central theme of media planning is ______________
Message dissemination Appeal Media scheduling Media selection View answer Correct answer: (A)
119. The message designed to motivate customers to purchase is known as
Advertisement Appeal Motivation ad Publicity View answer Correct answer: (B)
120. Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor?
advertising public relations direct marketing sales promotion View answer Correct answer: (A)