Master of Business Administration (International Business)
Semester I
Course 115: ENTREPRENEURSHIP AND NEW VENTURE PLANNING
Marks: 100 (Theory = 70, Internal Assessment = 30)
Objective: This course aims to provide necessary input for entrepreneurial effort and planning the start
of new venture to enable them to investigate, understand and internalize the process of setting up a
business.
Contents:
Unit I-Introduction: Concept of Entrepreneurship; Role of entrepreneurship in economic
Development; Factors impacting emergence of entrepreneurship; Managerial vs. entrepreneurial
approach; Types of Entrepreneurs. Characteristic of successful entrepreneurs; Entrepreneurship process;
Women Entrepreneurs; Social entrepreneurship; Entrepreneurial challenges
Unit II-Entrepreneurship Development and Leadership: Types of startups; Entrepreneurial class
Theories; Entrepreneurial training; EDP Programmes; Characteristics of entrepreneurial leadership,
Components of Entrepreneurial Leadership; International Entrepreneurship- Opportunities and
challenges; Entrepreneurial Challenges; Source of innovative ideas; Entrepreneurship and creativity;
Techniques for generating ideas, Impediments to creativity.
Unit III- New Venture Planning: Methods to Initiate Ventures; Acquisition-Advantages of acquiring
an ongoing venture and examination of key issues; Franchising- how a franchise works, franchising
law, evaluating of franchising opportunities; Developing a Marketing plan-customer analysis, sales
analysis and competition analysis, steps in marketing research, Marketing Mix; Business Plan-benefits
of drivers, perspectives in business plan preparation, elements of a business plan; Business plan failures.
Unit IV- Financing Venture: Financing
Stages; Sources of Finance; Venture Capital; Criteria for
evaluating new venture proposals; Evaluating Venture Capital- process; Sources of financing for Indian
entrepreneurs.
Unit V- Special Issues for Entrepreneurs: Legal issues – Forming business entity, considerations and
criteria, requirements for formation of a Private/Public Limited Company, Intellectual Property
Protection- Patents, Trademarks and Copyrights – importance for startups, Legal acts governing
business in India; International entrepreneurship- opportunities and challenges; Intrapreneurship.