1. In a local market, which one of the following is not likely to be sold?
a. Meat
b. Fruits
c. Transformers (electric)
d. Grocery items
Ans. (c)
2. The following is the procedure for recruiting sales personnel.
1. Appointment sales staff
2. Getting two references from the applicant
3. Screening
4. Personnel interviews
5. Final interview and appointment
6. Psychological grilling
7. Tests
8. Application blank
9. Orientation
10. Medical examination
a. 1, 7, 6, 2, 8, 4, 9
b. 3, 4, 2, 7, 6, 5, 9
c. 8, 5, 3, 2, 6, 4, 9
d. 8, 3, 2, 4, 7, 10, 5
Ans. (d)
3Which one of the following is the kinds of Marketing Research.
a. Research or products & service.
b. Research or Market
c. Research or sales method & policies.
d. All of the above
.Ans. (d)
4. Which one of the areas of classification in Market Research.
a. Research or Consumer
b. Research or market/demand
c. Research or Product/Brand
d. Research or Competition
e. All of the above
.Ans. (e)
5.The primary methods of data collection are interview, ________ and _______.
a. Observation, telephone
b. Telephone, questionnaire
c. Questionnaire, observation
d. MR Agency, newspaper
Ans. (c)
6. The first two steps in the consumer adoption process are _______ and ______.
a. Interest, evaluation
b. Adoption, desire
c. Interest, adoption
d. Awareness, interest
Ans. (d)
7. _____ developments and _____ objectives affect business buying behaviour in a major way.
a. Economic, commercial
b. Commercial, emotional
c. Emotional, marketing
d. Economic, organizational
Ans. (d)
8. Two important attributes to be considered in Vendor evaluation are ______ and ________.
a. Values, proximity
b. Delivery, servicing
c. Reputation, notoriety
d. None of the above
Ans. (b)
9. Two genres of consumer market segmentation are _________ and ________.
a. Demographic, promotional
b. Behavioral, geographic
c. Geographic, social
d. Psychographic, economic
Ans. (b)
10.state true/false
1. Under-positioning and over-positioning are the same phenomenon
2. Under doubtful positioning, buyers may find it hard to believe what the brand claims in terms of product price or features
a. 1-T, 2-F
b. 1-F, 2-T
c. 1-T, 2-T
d. 1-F, 2-F
Ans. (b)
11.If a consumer understands a wrong message in the right way, the firm would stand to –
a. Lose
b. Gain
c. Remain unaffected
d. None of those
Ans. (b)
12. If a consumer understands the right message in a wrong way, the firm would stand to –
a. Gain
b. Remain unaffected
c. Lose heavily
d. None of those
Ans. (c)
13. If a person buys a TV set and complaints to the TV showroom about its bad features he is suffering from –
a. Selective distribution
b. High involvement
c. Dissonance
d. Cognitive dissonance
Ans. (d)
14. How can we reduce, or totally eliminate post-purchase dissatisfaction of consumer?
a. By offering him the same product at a low price in the next sales deal
b. By giving him a cents-off coupon
c. By promoting our product through media campaigns and telling the customer that his purchase was the best one
d. By informing the customer that he can return the product and take his money back if he has not liked it
Ans. (c)
15. Internal publics of a firm are –
a. NGOs
b. Government departments
c. Vendors
d. Employees
Ans. (d)
16. If you are spending some money on print-media advertisements, you are, in fact, activating the following P.
a. Product
b. Price
c. Place
d. All of these
Ans. (d)