Apple is an American multinational technology company
Incorporation year : 1977
Headquarter : California, US
Present Head (CEO) : Tim Cook
Chief Financial Officer : Luca Maestri
Company Introduction
Apple is an American multinational technology company. It designs, develops, and sells consumer electronics,
computer software, and online services. Apple is the world’s largest information technology company by
revenue, the world’s largest technology company by total assets, and the world’s second-largest mobile phone
manufacturer, by volume, after Samsung. It maintains 478 retail stores in seventeen countries. It operates the
online Apple Store and iTunes Store, the latter of which is the world’s largest music retailer.
Company History
Apple was founded by Steve Jobs, Steve Wozniak, and Ronald Wayne in April 1976 to develop and sell
personal computers. It was incorporated as Apple Computer, Inc. in January 1977, and was renamed as Apple
Inc. in January 2007 to reflect its shifted focus toward consumer electronics.
Philosophy
Vision: To produce high-quality, low cost, easy to use products that incorporate high technology for the
individual. We are proving that high technology does not have to be intimidating for non-computer experts.
Mission: Apple is committed to bringing the best personal computing experience to students, educators,
creative professionals and consumers around the world through its innovative hardware, software and Internet
offerings.